MSF found that each of their 24 international offices had their own interpretation of its logo, leading to a weakening of their global identity.

Their current guidelines needed to be strengthened via a cohesive and updated identification system, ACW initiated a process of brand evaluation to identify any weaknesses and create a strategy for this new branding. Part of this initial process was for us to design and construct an interactive presentation for their internal communications department as part of a presentation to the board.

Once this process is complete we will be designing and building an online access point from which each of the agencies can easily download these guidelines and brand resources.

In addition to the website we have been asked to create an accompanying leaflet and CD which will be sent out to all employees.