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| Branding |
"We consulted ACW initially because of the need to portray out forward thinking but highly technical company image.
Since this initial branding work ACW has worked closely with us to produce a range of marketing materials, including:
websites, brochures, PR, events, copywriting.
This is why we work with ACW, because we can trust them with any marketing brief and they will return a solution that achieves real results for the company."
Des Moore
Managing Director
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Consultation with the client highlighted the need to rework their current brand to reflect the company’s modern but highly technical image. ACW, after producing the new streamlined branding, recommended a range of supporting materials as vehicles to promote this new brand. The aim is to make the brand as visible as possible; Don’t say scaffolding, say TRAD.
The construction industry has been going through an image crisis. Many large companies have been re-developing their visual appearance as the market becomes more competitive. TRAD needed new solutions that would help them create new and develop existing business. ACW provided innovative, integrated solutions that cemented awareness while promoting offerings.
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 See Hire & Sales Work |
| See Safety Systems Work |
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BRANDING
TRAD needed a strong identity to project their modern but highly technical image. ACW produced a cohesive look that was be applied to the companies three divisions whilst maintaining their own identities. |
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Stationery
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FOLDER & INSERTS
A branded folder with a range of consistently branded inserts enables TRAD to personalise mailings to clients specific requirements. The folder carries all the relevant generic information, professionally, while the inserts are more specific. Increasing retention rates and eliminating wasted money and irrelevant information.
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| Folder |
PR
One of the most important marketing activities, and the most cost-effective. All major developments concerning TRAD e.g. their newly branded, environmentally friendly trucks, ACW communicates through relevant trade press, via informative press releases, increasing awareness.
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| Branding application to trucks |
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| Six pages insert |
WEB |
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Web page
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| VIEW MORE TRAD SCAFFOLDING COMPANIES WEB WORK |
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