Need more traffic on your site? Give us the green light.
Search engine optimisation – SEO – is the science of achieving better results on natural searches. At ACW, we believe SEO is also an art. Your SEO strategy is closely linked to your web design strategy: the goal is a perfect balance between immersive design and great rankings.
We provide a comprehensive and ethical SEO service, including some or all of the following: keyword research, audit and strategy, site architecture optimisation, link popularity building, ranking, and visitor reporting. SEO involves paying attention to several key areas:
- Design– ensuring that layout and tags are SEO-friendly
- Structure – ensuring accessibility standards are met
- Content – assessing the density of keywords
- Meta data – inputting keywords behind the scenes
- Link popularity – the frequency of links to your
site from other websites.
Pay-per-click advertising services (PPC)
To get the very best results, we believe it’s important to combine natural SEO with PPC advertising. Pay-per-click ads are the sponsored panels that appear on search results – the higher your ad, the more traffic it will drive.
Our pay-per-click advertising services include setting up your PPC campaign, researching the best keywords, managing your bids and budgets, testing and improving your PPC campaign, reporting on ROI and visitor numbers, downscaling your PPC campaigns, and reducing your cost-per-click by working to improve your SEO.
